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Companies know that keeping customers is much better for growth and profit margins than having to constantly go out and get new customers. Customer loyalty programs, from car washes to coffee, have proven to be very effective. Consumers score discounts and privileges using loyalty programs.
The President of your company, Rise and Shine, is looking for ways to generate additional revenue through a loyalty program. Your company offers a line of high-quality organic breakfast food which is only available at Whole Foods, Trader Joe’s, and local cafes. There are limited product offerings: Oatmeal and grain bowls, fruit-flavored protein shakes, egg-white omelets with different ingredients, and raw juices. The products with the greatest margins are raw juices and fruit-flavored protein shakes.
Design a customer loyalty program to increase consumption of all Rise and Shine products with an additional tier to encourage purchases of raw juices and protein shakes.