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Answer all the questions that accompany the case (questions 7-10 to 7-13 on p. 242).

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Chapter 7 discusses segmentation, targeting, and positioning in the context of global marketing.
PDF Version of Case Study 2: Case #2 (Global Cosmetics Market).pdfDownload Case #2 (Global Cosmetics Market).pdf
Read case 7-2 in your textbook (Keegan & Green, 2016, Global Marketing, 9th edition, Pearson). It is about the global cosmetics market. The case can be found on pages 241/242 in the book
Answer all the questions that accompany the case (questions 7-10 to 7-13 on p. 242).
There is no single best answer. Most importantly, provide a rationale for your answers and recommendations.
General Instructions:
Develop well thought-out responses to the case study questions listed above, in your own words. Your writing should be formal.
Expect your document to be checked for plagiarism. (The answers to the questions will suffice; do not repeat the questions in the document you submit.)
Word count: between 400 – 800 words (refers to your answers only, not the questions)
Submit your work as a Word document only.
APA formatting guidelines apply.
See the grading rubric for all details.

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